Cold Outreach for Freelancers - Does it Work?

Freelancers often go through a tough time finding and retaining long-term clients. Although they provide specialized services, clients often look for versatility. They demand resources that can work on multiple genres of writing and be equally skilled in all of them.

This is why the mostly avail services from a content marketing company which has everything under its umbrella. However, freelancers do not stop hunting for clients right there or at once.

They can still gain more clients or gain the trust of their previous clients through appropriate techniques. All they have to do is broaden their scopes and implement kinds of stuff that clients look for.

One such aspect is cold emailing, where you can reach out to your earlier clients via emails. These mails will act as a follow up with a formal tone.

How to Reach Out with a Cold Email?

Before diving into the processes of reaching out to prospective clients, you should know how cold emails are framed. Take the image below for an example.

This is a sample email for you to understand how marketers usually write to their clients for retargeting. Similarly, a freelancer can retarget a long gone client who might have forgot to reply or had postponed the meeting or whatsoever.

Such emails will reinvigorate a feeling of trust and empathy at the same time, from the clients’ end. Consequently, there is a strong likelihood that you might get to hear from them as well.

How to Write an Effective Cold Email?

An effective cold email is not a standalone email, but it includes multiple emails sent out to the client in intervals. So, when you frame such emails, mark the points mentioned below -

●       While writing your first cold email, mention your name and go straight to explaining what you are willing to provide.  Ask for scheduling a talk or a meet for a detailed discussion.

●       During the second email, you do not need to provide a self-introduction again. You may directly ask for scheduling a meeting.

●       Lastly, you can move on to directly ask if they are interested in availing of your services.

Above all, maintain at least one week’s gap between the emails not to sound too eager or bombard their inboxes with emails.

What is the Goal of a Cold Email?

The prime goal of a cold email is to connect with a client and inform them of your services. You need to present your experience and skills in a way that can add value to the client’s business.

However, keep it crisp and directly mention how your content writing services will help them driving traffic and lead to business growth. Ensure that your email has a call to action in the end which will indicate for taking the next step.

Lastly, cold outreach can be a useful tool as most freelancers have confessed to having increased their clientele with it. All you need is perseverance and the right technique to do so.