Beginners Guide to Go for Voice Search Optimization!

Google’s voice assistant (now available in more than 400 million digital devices) has changed the perception regarding the conventional approach of search. As the commercial market is observing substantial popularity in voice search optimisation, websites and webpages need to be voice search optimised to make the most out of it.

Since it is still a new concept and websites are yet to be optimised, you can have a better chance of exploring the fresh concept of voice search optimisation.

Why the hype around Voice search?

Several mobiles, desktop, streaming device remotes, home assistants, and laptop devices that we use are voice search enabled devices. They can recognise your voice query and process it to produce relevant search results.

Major voice search platforms available in present times are

•       Amazon
•       Apple
•      Google
•      Windows

With a rise in the number of people preferring voice search and number of voice search enabled devices, search engines like Google have updated their algorithms to

•       Hummingbird and
•       Rankbrain.

These technologies make use of context clues such as past search history of a user, geolocation of the search query made, and time of the search.

The algorithms try and go beyond the conventional keyword-specific search that was the only approach for the past many years. Moreover, every content writing company India is now planning to craft optimized voice content. Das Writing Services Pvt. Ltd. is one such name that incorporates this idea into visuals through their quality keyword integrated content.

How to optimise your page for voice search?

                   i. Use voice optimized H1, H2, & H3

When saying use voice optimised titles and subheads, we mean the titles and subheads should be well crafted by keeping in mind the basic human instinct. One should determine the target audience and how they think and can query in search engines.

For example, a person looking for a nearby Chinese restaurant would probably voice search for ‘Chinese restaurants near me’ or by ‘Chinese restaurants near XYZ place’.

Now incorporating these keywords in your title and subheads can make your page visible in search engines. Also, it increases the chances of getting your page featured that eventually helps in voice search.

                   ii. Monitor mobile rankings of your web page

Making your page mobile friendly is a must even for keyword-centric search. However, optimising your web page and content to function smoothly in a mobile environment is of utmost importance as search engines like Google extract top pages from mobile ranking as search results for voice queries. So, it is imperative to monitor your website’s mobile ranking for a better output.

In this endeavour of yours to get your page voice search optimised, knowing all about its factors would offer you with the expert’s eagle’s point of view!

How voice search optimisation affect the ranking factors?

•      Length

The results of the search query should be as short as an average of 29 words per result. Content adhering to this idea is assumed to be well crafted for voice search optimisation.

•      Word count of content

Long-form of content that carries information is preferred in search results. And so, Google tends to respond to search queries by comparing the average page word count of a webpage. An average word count of around 2000 and above is preferred for optimized voice content.

•     Readability

Readability plays a vital role in the ranking of your content in Google’s search page. Similarly, it is as important a factor for voice search as it is for keyboard-centric search. The search engine prefers to extract content that is an easy read for users.

•     Featured snippet

It is evaluated through research that 40.7% of Google’s result comes from the featured snippets. Hence, web pages appearing in Google’s featured snippet are more likely to be extracted for the voice searches made by users.

While many factors contribute to the list of voice search optimisation of your page, optimising your content with the right approach remains a priority. Search engines rely completely on the content and its relevance to extract results for the search queries made by users. Hence, writing what users can speak in a voice query gives the right insight on how to make a content voice optimised.

Thus, one should always keep an eye and look for blog writing services that adhere to the basic guidelines of voice search optimised content. It will help you reach better heights in the search engine result page (SERP) whenever a user makes a voice query.