As the globe voices out their concern over the diversity-less
Oscar nominations, the battle for female directors reaching to the nominee
stand faces a face-fall yet again!
Come 2020,
and your Alexa will be reading out this and multiple similar news to you. As
smart speakers get woven into the intricate labyrinth of daily life, their
roles get diversified. Needless to say, the popularity of voice search in 2020 SEO has fuelled the increased demand for content
that caters to its requirements.
The diverse requirement of smart speakers!
1)
Shopping
2)
Search
for a local business or localised SEO in 2020
3)
Playing
music
4)
Booking
movie tickets, etc.
Following
this diverse usage of voice search in
2020 SEO, there has been a rise in the sales of smart speakers across the
globe -
A symbiosis relationship – Voice Search and business in 2020
Much of the
rise in sales of smart speakers can be attributed to the –
- The convenience of search sans
typing
- Presents a way to hail the conversational style of content
However,
then again, with the implementation of voice search in your business as an inclusion
of the content marketing trends 2020,
gains an edge that ensures it sails past its competitor.
With voice search optimised content,
businesses can catch up on with benefits, such as –
a) Boosted
SERP
b) Increased
visibility and brand awareness
c) Enhancing
user engagement
d) Boosted
chances of sales and conversion rates
e) Fetches
more traffic
How to optimise your content for voice search in 2020 SEO?
Getting a
business ready for the voice search requires some considerable changes. It
includes –
i. Improving
the page load speed
Quicker
loading time is along the lines with a reduced attention span of readers. A
page that is aptly voice search optimised takes lesser time to load, the
chances of it reaching the Rank 0 rises.
The
average Time to First Byte of any voice-based search result was timed at 0.54
seconds. Subsequently, the leading content
writing company from across the globe started incorporating voice search
techniques into their content.
Their
techniques to update the content as per the requirements of social media marketing trends 2020
comprised –
·
Incorporating long-tail keywords
·
Including question format of
content
·
A conversational style of content
delivery, etc.
ii. Ensuring
that you own an authoritative page
The
best of the companies offering content writing services have zeroed in on this advice, it seems. The necessity to
ensure that the sites used are HTTPS and SSL certified is significant. With
Google’s announcement of how HTTPS would be considered crucial while page
ranking, entrepreneurs are following the said instructions.
It
seems that the best content marketing agency, including, has been following the
footsteps set by Google, whose 70.4% result pages are secured with the HTTPS
prefix.
iii. Make
sure your content is mobile-friendly
While
smartphones get to every hand, searches are being conducted over mobiles, much
more than that over desktops. In this regard, creating sites that are mobile-friendly or have a mobile version is not an option anymore.
With such
high stakes of increased competition for increased conversion rates, companies
offering article writing services require
to update their game-plan to survive in the digital space. While approaching
pro companies is an ideal option, companies need to check out if the appointed
agency has experience with providing VSO based content.
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